Nancy Bueno Shoats

Associate Director Communications Planning @Conill Advertising

El Segundo, CA, US

ToyotaT-Mobile FX NetworkDeveloped Hispanic Strategic Media Target and Media Recommendation for the launch of T-Mobile\'s Un-Carrier campaign that resulted in 50% of new subscribers being Hispanic. Pitched Hispanic Strategic Media Target and Media Recommendation to VP of Marketing for FX Networks for the launch of FX\'s new program \"The Bridge\" that resulted in 19% of its Premiere audience being Hispanic, the highest of any original program on the FX Network. Through seven telecasts \"The Bridge\" continues to over index among Hispanics by 22% against AD18-49 making it the highest Hispanic concentration of any FX drama in 2013.Additional Job Details:* Developed National and Local Media Recommendations* Develop custom integrated program ideas (Traditional + Non Traditional) for clients and worked closely with Partners to implement* Identified consumer target through research tools, partnership studies and marketplace trends that result in engaging media plans that reach Hispanics AD18-34* Worked on developing paid and content social media campaigns that focus on fan acquisition, amplify client content and drive traffic*Spearheading the development of a Hispanic DMP for automotive client*Temporarily oversaw the Analytics Team for 2 years; assisted in the development of campaign recap reports, KPI development and training team* Assisted in developing media recommendations for New Business pitches

Mount Saint Mary's University

Bachelor of Arts (B.A.), Business Administration, Management and Operations