Nana W.
Manager, Enablement @Optimizely
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WORK HISTORY
Manager, Enablement @Optimizely
London, GB
Led global Sales Enablement for 250+ GTM colleagues across EMEA, US, and APAC, driving programs that made selling easier, ramping faster, and coaching more consistent. Promoted twice in three years for scaling enablement impact and partnership across GTM teams.• Onboarding & ramp – Designed a 60-day milestone-based onboarding track blending micro-learning, peer shadowing, and live coaching. Cut time-to-productivity by over a third and boosted early quota attainment across cohorts.• Global GTM Bootcamp – Planned and delivered a multi-day global event for sellers, focused on value storytelling, live labs, and product certifications to align teams around consistent messaging.• Enablement tools & content – Consolidated content and training assets into GTM Buddy and Zoom IQ, simplifying access and improving engagement across regions.• Solution-selling transformation – Partnered with Product Marketing and Sales to shift teams from product pitches to outcome-driven value conversations through playbooks, templates, and talk tracks.• Coaching & methodology – Embedded MEDDPICC into daily sales motions, manager deal reviews, and Salesforce workflows to strengthen qualification and forecasting discipline.• Measurement & feedback – Introduced dashboards and feedback loops to track ramp, certification, and tool usage, ensuring enablement stayed data-informed and relevant.
ABOUT NANA W.
I’m a Sales Enablement and Revenue Operations leader who turns complex go-to-market challenges into clear, scalable solutions. Over the past several years I’ve helped SaaS teams worldwide improve productivity, shorten sales cycles and elevate buyer experiences—melding data insight, engaging learning design and the right technology stack.At Optimizely I head a small but mighty global enablement group, curating a central knowledge hub, launching structured onboarding, and orchestrating immersive GTM bootcamps that energise 400 + sellers. I’m known for rolling out tools like GTM Buddy and Zoom IQ in record time, embedding them into daily workflows and sparking a culture of curiosity and continuous improvement.Earlier, in Revenue Operations at Cision, I built a unified intelligence layer that gave executives real-time visibility into pipeline health and customer sentiment. That work deepened my appreciation for storytelling with data and collaborating across product, marketing, and customer success to drive holistic growth.Colleagues describe me as a strategic problem-solver, an empathetic coach and a “force-multiplier” who lifts the confidence and competence of everyone around me. I’m energised by cross-functional environments where experimentation, learning and iteration are encouraged.If you’re keen to explore GTM enablement, AI-powered sales tools, or ways to ignite high-performing teams, let’s connect.
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