Namrata Deb

Content Marketing Team Lead @iLEAD Kolkata

Kolkata, IN

As a Content Marketing Head at iLEAD, I am responsible for - A. Content Strategy Development:Creating and implementing a content strategy that aligns with the university\'s marketing goals, with a focus on increasing student applications, engagement, and retention.B. Content Creation & Management:Overseeing the production of high-quality, engaging, and informative content for various platforms like LinkedIn, Youtube, Quora, Facebook and Instagram, including blogs, newsletters, social media, landing pages, and email campaigns.C. SEO & Content Optimization:Making sure all content is optimized for search engines (SEO) and user experience, driving organic traffic and improving the university’s digital presence.D. Cross-Department Collaboration:Working closely with the Admissions, Digital Marketing, and Design teams to create cohesive messaging that resonates with prospective students and their families.E. Content Calendar Management:Developing and maintaining a content calendar that schedules all aspects of content creation and distribution, ensuring consistency and timeliness across platforms.F. Analytics & Reporting:Monitor content performance through analytics tools (e.g, Google Analytics, social media insights) and make data-driven decisions to optimize content and improve engagement.G. Team Leadership:Leading and mentoring a team of content creators, writers, and editors, ensuring high standards of quality and creativity in all content deliverables.H. Brand Voice & Consistency:Ensuring that all content aligns with the university’s brand voice, tone, and identity, maintaining consistency across platforms and communications.

University of Calcutta, Kolkata

Bachelor of Arts - BA, English Language and Literature/Letters

Mahatma Gandhi University

Master of Arts - MA, Broadcast and Digital Journalism

Carmel High School

10th and 12th