Nahum Reyes

Creative Director @Bed Bath & Beyond, Inc.

Provide overall creative vision, thinking and direction for brands Bed Bath & Beyond, Overstock & Zulily-Lead and manage a team responsible for all branding, storytelling, 360-degree marketing campaigns and other projects-Collaborate with other leaders both in and outside of marketing to drive brand strategy, build plans and execute against company objectives-Oversee company photo and video assets including Artificial Intelligence creative-Partner with the business to analyze customer, business and market trends; uses past performance, testing, data and insights to drive decision-making-Establish and implement creative KPIs that evaluate the effectiveness, performance and impact of all creative-Provide thought leadership, mentorship and inspiration, fostering a positive and inclusive cultureIdentify, drive and implement opportunities for optimized processes and continuous improvement.