Nadiia Kvasenko

Marketing Manager @Permanent Windows Solutions Inc

Calgary, AB, CA

Permanent Windows Solutions Inc. is a Canadian supplier of high-performance vinyl windows and doors, serving B2B clients across Alberta. The company partners with custom home builders, general contractors, designers, and safety inspectors to deliver energy-efficient, durable, and code-compliant glazing solutions.Website: permasol.caI lead the development and execution of the company’s marketing function from the ground up — building internal processes, hiring talent, and managing external partners to drive results across digital and offline channels.Key responsibilities include:• Developing and implementing multi-channel marketing strategies to support business growth, lead generation, and brand visibility.• Structuring and maintaining the company’s media asset library for brand consistency and operational efficiency.• Conducting audience research to define B2B and B2C segments and tailoring messaging based on regional needs and behavioural insights.• Collaborating with the Sales Director to align marketing efforts with revenue goals, improving ROI and ROAS across campaigns.Planning and evaluating trade show participation to maximize brand exposure and business outcomes.• Building cross-functional alignment with product, sales, and digital teams to support full-funnel engagement.• Overseeing branded content creation to ensure quality, tone, and visual consistency across all platforms.• Creating dashboards and reports to monitor performance and guide data-driven decisions.

Donetsk National University of Economics and Trade

Master's degree, Marketing