Nacho Harriague
Director, Product Marketing @InvGate
Signup · Get unlimited contacts
WORK HISTORY
Director, Product Marketing @InvGate
Calgary, AB, CA
Built and lead the global Product Marketing function for InvGate’s B2B SaaS products, covering positioning, messaging, launches, competitive intelligence, and enablement- Launched a competitive enablement (and Win/Loss) program used by commercial teams, contributing to double-digit improvements in competitive win rates- Lead Analyst Relations, resulting in 10+ analyst report inclusions, including recognition in a Gartner Magic Quadrant and a SPARK Matrix- Formalized Customer Marketing, contributing to Gartner Customers’ Choice recognition and “Champion” rankings in SoftwareReviews- Led the creation and launch of the InvGate User Community, connecting product administrators in under four months- Own editorial direction for the User Conference and other strategic product and go-to-market content- Reporting to the CRO & partner with our executive leadership teams and regional commercial leaders on go-to-market strategy, priorities and positioning.
EDUCATION
TFSX
Foundations in Natural Foresight, Strategic Foresight
Universidad Torcuato Di Tella
Executive Program, Creative Innovation
Universidad Torcuato Di Tella
BA, Business Economics
SKILLS
ABOUT NACHO HARRIAGUE
I’m a Product Marketing leader with 15+ years in technology across B2B and B2C, including SaaS, gaming, and media. I’ve worked across large organizations like Disney and smaller, product-led companies, and I’ve built and led teams spanning Product Marketing, Marketing, Sales, and Customer Success.My work today focuses on global Product Marketing for B2B SaaS, with responsibility for positioning, messaging, go-to-market strategy & execution, competitive strategy, analyst relations, and customer marketing across regions and products.I’ve built Product Marketing functions from the ground up and partnered closely with Product, Sales, and leadership teams to support launches, market expansion, and increasingly complex products and buyers. My approach is grounded in direct customer discovery, which I’ve applied consistently to strategy, product decisions, and commercial execution.Earlier in my career, I co-founded two technology startups, gaining first-hand experience building, marketing, selling, and iterating on products under real constraints. One of those initiatives was later open-sourced in collaboration with Google to support news organizations in Latin America.I’m based in Calgary, Canada, and work in distributed, remote-first teams, contributing to global go-to-market efforts while accounting for local/regional nuances.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.