Myriam Hayek
Marketing Director, Americas @Messika
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WORK HISTORY
Marketing Director, Americas @Messika
NY, US
As Marketing Director for the Americas and a member of the Executive Committee, I lead cross-functional initiatives that go far beyond traditional marketing. My role spans strategic planning, product marketing, CRM, e-commerce, and the development of Messika’s High Jewelry business in the region. • Spearhead the annual business and marketing strategy for the Americas, aligning brand growth with commercial goals across the U.S, Canada, and Latin America. • Oversee all product marketing initiatives, ensuring the regional assortment strategy is both brand-relevant and locally resonant. • Lead CRM strategy and execution, including the design of data-driven clienteling tools, segmentation models, and performance dashboards to elevate customer engagement and retention. • Drive e-commerce growth through strategic campaigns, merchandising oversight, UX enhancements, and operational improvements. • Lead the strategy for High Jewelry in the Americas—setting commercial targets and ensuring 360° execution across all touchpoints, in close collaboration with cross-functional teams. • Act as a key contributor to executive decision-making, shaping the brand’s vision, organization, and roadmap in the Americas.
EDUCATION
Istanbul International Community School
International Baccalaureate Diploma, English / French bi-lingual diploma
The American University of Paris
Bachelor of Arts (BA), International Business Administration & International Communications
ABOUT MYRIAM HAYEK
Over 15 years experience in the luxury industry with a comprehensive understanding of the business: multi-functional, regional and local as well as brand, retailer and distributor experience• Lived in 8 countries across 4 continents and fluent in 3 languages: natural ability to adapt, connect and network • Effective leader with over 10 years of experience leading large multi-functional teams while creating cross departmental synergies to achieve or exceed business objectives
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