Myra Peterson-Love
Co-founder and Director, Larym Design @Larym Design
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WORK HISTORY
Co-founder and Director, Larym Design @Larym Design
I founded Larym to build brands with intention and endurance, and I remain directly accountable for how that work holds as organizations grow and complexity increases.What began as hands-on brand development evolved into long-term partnership with leaders navigating consequential moments of scale. Over time, my role shifted from execution to governance. Not stepping away from the work, but staying present where judgment matters most and decisions carry long-term consequences.As Founder, I serve as a power partner to organizations at critical inflection points. That includes early-stage leaders clarifying identity before growth begins, and established organizations entering periods of expansion where coherence, integrity, and trust cannot be left to chance. My involvement is sustained, relational, and grounded in discernment rather than delegation.I remain embedded alongside leadership teams when brand, technology, and intelligence must move together with intention. Presence is not symbolic. It is how accountability is maintained and how decisions continue to hold under pressure over time.This role is ongoing by design.
EDUCATION
University of California, Davis
Computer Science
Richmond American University London
Art and Art History
SKILLS
ABOUT MYRA PETERSON-LOVE
I work at the intersection of identity, integrity, and AI intelligence, governing how brands remain coherent as they scale digitally.My role is not to accelerate growth for its own sake. It is to also protect what growth puts at risk.As organizations expand, brand expression fragments, decision-making stretches across teams, and AI is often introduced without clear accountability. Identity drifts. Integrity becomes inconsistent. Intelligence is applied without alignment to long-term intent. My work exists to prevent that erosion.As Co-Founder of Larym, I operate as a power partner to the organizations I serve. This is high-touch, long-term work rooted in shared accountability, clear judgment, and sustained trust. It includes working with leaders in early ideation who are defining identity for the first time, as well as established organizations entering periods of significant growth where coherence and integrity cannot be compromised.For two decades at Larym, my work has evolved from building brands to governing the conditions that allow brands to endure. That evolution shaped a clear conviction: scale is not the challenge. Unmanaged complexity is.I work alongside leadership teams when brand, technology, and intelligence must move together with intention. The focus is not execution alone, but stewardship. Not transaction, but partnership. Not short-term optimization, but decisions that hold under pressure over time.This work is designed to last.
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