Mykola Sarazhynskyy

Vice President, Marketing Solutions @Proed

Minneapolis, MN, US

Elevated the ProEd Corporation\'s thought leadership and engagement with key audiences with popular industry webinars, podcasts, video, reports, and a unique book based on interviews with industry leaders• Implemented a B2B engagement process to grow lead volume by 30% annually• Introduced AI (Artificial Intelligence) tools to enhance marketing capabilities and increase marketing service delivery time by 45%• Adopted an online social learning platform to enhance connectivity among members and improve access to learning material using AI search tools • Created and implemented a strategy to move the leading industry conference and a community that supports it to a cohesive and engaging online environment based on a membership model• Developed and implemented comprehensive customer-centric digital marketing, lead generation and communication strategies to grow customer by 35%• Defined B2B and B2C audiences, developed digital marketing strategies, directed campaigns and managed budgets for over 15 clients of the Online Marketing Consortium • Managed media buys of over $1 million annually, coordinated vendors relations, and supervised outsourced talent• Consulted on B2B and B2C organic and paid Search, Video, Email and Social Media Marketing Strategies for Executive Education Centers in the US, Canada, and Australia• Designed and lead a multi-year study of best practices of Social Media in Business Education• Organized a conference on Social Media in Executive Education with top industry speakers

Iowa State University - Ivy College of Business

MBA, Marketing

Iowa State University

International Program Intern

National Agricultural University of Ukraine, Kyiv

BS, Agricultural Engineering