Matthew Wilkinson

Digital Marketing Specialist @Ballyvesey Holdings Ltd

Doncaster, GB

As Head of the Central Marketing Team at Ballyvesey Holdings, I lead digital marketing across a diverse group of 20+ companies operating in transport, logistics, trailer manufacturing, truck sales, construction equipment, and property development.Ballyvesey is home to well-known brands including Mercedes-Benz, DAF Trucks, Scania, Bobcat, and more. My role involves shaping and delivering strategic marketing that supports brand growth, lead generation, and customer engagement across the group.Working closely with internal teams and stakeholders, I lead a small, agile in-house team responsible for: • Digital Strategy: Creating and executing tailored marketing plans that align with each business’s goals. • Content Creation: Producing high-quality, engaging content including video, photography, and campaign assets—often using drones, gimbals, and editing tools. • Social Media & Advertising: Managing group-wide organic and paid campaigns across platforms such as Meta, LinkedIn, and Google Ads. • Website Management: Overseeing multiple brand websites with a focus on content quality, SEO, and performance optimisation. • Cross-Group Support: Providing digital expertise, tools, and mentoring to subsidiaries to help elevate their own marketing efforts. • Cost Efficiency: Bringing campaign delivery and creative production in-house wherever possible, reducing spend and increasing output quality.No two days are the same—whether I’m launching a campaign, supporting recruitment strategy, or filming on location. I’m passionate about using digital marketing to drive real, measurable impact while helping every brand in the Ballyvesey portfolio stand out in their market.

Balby Carr Community Sports & Science College

Digital Communication and Media/Multimedia