Martin Utreras
Director Market Research @Fresenius Medical Care
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WORK HISTORY
Director Market Research @Fresenius Medical Care
Lead the development of insight-based strategies that guide product development, brand positioning, pricing, and long-term portfolio direction, contributing to market share gains and improved margins.• Partner with marketing, revenue stream leaders, product teams, and sales to turn customer insights into clearrecommendations that influence decisions across the organization.• Build strong cross-functional relationships and collaborate with teams across cultures, time zones, and business units to drive alignment and ensure successful implementation of insights.• Oversee an end-to-end research portfolio that supports top company priorities and delivers forward-looking value.• Manage the insights budget and resource allocation in alignment with company strategy, maximizing impact through vendor partnerships and team development.• Promote a culture of insight-driven decision making by coaching teams and elevating the organization’s understanding of customers and market dynamics.
EDUCATION
Lehigh University
Bachelor of Arts (B.A.), Economics and Music
Lehigh University
Master of Science (MS), Economics
SKILLS
ABOUT MARTIN UTRERAS
Results-oriented insights leader with broad B2C and B2B experience across consumer goods, electronics, and MedTech.Known for turning complex data into clear stories that influence decisions, guide strategy, and drive commercial results.Strong track record of bringing the customer voice into organizations and helping teams act on insights at every level.Highly effective at managing stakeholders and navigating complex organizations. Skilled at collaborating across product categories, cultures, time zones, and working styles to deliver successful outcomes. Recognized for combining research expertise with communication, empathy, and the ability to influence senior leaders.Key Areas of Expertise:• Insight-driven strategy and business influence • Stakeholder and cross-functional management • Storytelling and executive communication • Brand positioning and product development strategy • Operationalizing insights across the organization • Leadership and team development • Vendor, contractor, and budget management.
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