Muskan Kapoor
Brand Manager @Divine Hindu
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WORK HISTORY
Brand Manager @Divine Hindu
Gurugram, IN
Architected and implemented end-to-end visual brand identity across product, packaging, digital platforms, and retail environments.• Built the brand’s narrative framework, communication strategy, and unified design language for consistent multi-channel presence.• Contributed to measurable improvement in customer repeat purchase behaviour and supported stabilization of Average Order Value through strategic brand experience, cohesive visual communication, and conversion-focused design execution.• Directed visual merchandising and retail spatial storytelling in collaboration with interior design teams.• Led execution of large-scale 360° marketing campaigns, including cinema collaborations and high-volume creative production ecosystems.• Designed website architecture, wireframes, and user journeys integrating AI-enabled features and regional accessibility for expanded market reach.• Established the complete brand book defining visual systems, storytelling standards, typography, and application guidelines.• Directed PDP-focused shoots and marketplace content to strengthen product perception, trust, and conversion performance.• Managed the full creative production ecosystem across video, campaigns, packaging, and seasonal marketing initiatives.• Ensured unified brand storytelling across digital, retail, and physical touchpoints to reinforce long-term brand positioning and recall.
EDUCATION
National Institute of Fashion Technology India
BDES in Fashion and Lifestyle Accessory Design ( major ) Fashion Retail ( minor ) , Product design and development + Fashion Retail
National Institute of Fashion Technology India
B.Des, Accessory Design
ABOUT MUSKAN KAPOOR
Brand and design strategist specializing in building cohesive visual identities that translate brand vision into meaningful audience experiences. I craft unified brand ecosystems across product, packaging, digital platforms, retail environments, and marketing communications. My work focuses on strategic brand conceptualization, visual storytelling, and experience design that strengthens brand recall, emotional connection, and market positioning. I align creative direction with consumer psychology, cultural context, and commercial objectives to build brands that are both distinctive and scalable. Experienced in developing brand books, defining visual languages, directing campaign ecosystems, and translating brand identity into spatial, digital, and product experiences. I combine design thinking, market insight, and executional precision to shape strong, consistent brand personas across every touchpoint.
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