Musab Ghouri
B2b Marketing Executive @Dart Tool Group
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WORK HISTORY
B2b Marketing Executive @Dart Tool Group
Full transparency - when I joined DART I couldn\'t tell you the difference between a drill bit and a screwdriver. Three years later I still occasionally have to Google what a trunking socket looks like. But somewhere in between I figured out how to make power tools look seriously sexy on a shelf.Learning an industry from scratch forced me to get sharp fast. Understand the product, the customer, the buying groups, the trade channels, the commercial mechanics — then build campaigns around all of it.Three years down the road I own the full marketing mix. National account campaigns, buying group strategy, email marketing, trade exhibitions, Power BI dashboards, quarterly promotions, POS, catalogues, and the occasional \"can you just quickly sort this\" that turns into a three-week project.Part of a team that delivered the highest revenue month in company history and a 74-location retail rollout in 8 working days. What I work with: Power BI · HubSpot · Dynamics 365 · Google Ads · LinkedIn Ads · GA4 · Canva · Monday.com · Salesforce · Marketing Automation · CRM · SEO & PPC · A/B Testing · Attribution Analytics
EDUCATION
University of the West of Scotland
Master's degree, Digital Marketing
Beaconhouse
A levels, Business, Management, Marketing, and Related Support Service
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Bachelor's degree, Communication and Media Studies
ABOUT MUSAB GHOURI
I\'ve spent the last 6+ years doing the bit that actually moves the needle! Building campaigns that drive revenue, managing the relationships that open doors, and making sure marketing isn\'t just busy work but tied to real commercial outcomes.Right now I own the full marketing mix at a national B2B trade brand. That means everything from national account campaigns and buying group strategy to email marketing, trade exhibitions, POS production, and performance dashboards in Power BI. No hand-holding, no waiting to be told what to do, just end-to-end ownership and delivery.Before that I led GTM strategy for a B2B AI platform launch with a £250k budget, built multi-channel campaigns across 10 brands simultaneously, and launched a £200M investment company from zero.I\'m comfortable in rooms with buying groups, boards, and senior stakeholders and equally comfortable getting into the data, briefing agencies, or building the eshot myself if that\'s what it takes.What I bring: B2B campaign strategy · trade and national account marketing · email and lifecycle marketing · paid media (Google and LinkedIn Ads) · Power BI and CRM reporting · GTM planning · budget management · stakeholder engagement · trade exhibitions · market research
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