Munseef

WORK HISTORY

EDUCATION

ABOUT MUNSEEF

CPG brand and category marketing professional with 8+ years of experience across consumer packaged goods, food, and retail-driven categories, including brand leadership experience with Coca-Cola, Samsung, and Piller’s Fine Foods in Canada. I specialize in brand growth, category strategy, innovation, and commercialization — using consumer insights, syndicated data, and retailer understanding to build strong go-to-market plans and deliver growth. My experience spans annual brand planning, new product development, portfolio strategy, customer and shopper marketing, trade execution, and retailer sell-in across national accounts including Loblaw, Walmart Canada, and other key Canadian grocery partners. At Piller’s Fine Foods, I lead brand and category marketing across emerging-market and better-for-you packaged food brands in Canada, with responsibility for portfolio strategy, innovation, packaging, consumer insights, commercialization, and integrated execution across digital and in-store channels. At Coca-Cola, I supported growth strategy across a 7+ brand portfolio spanning sparkling beverages, water, and adjacent categories. At Samsung, I led brand planning, agency management, and integrated launch campaigns for flagship consumer electronics. Core strengths include Brand Strategy, Category Management, Innovation, NPD, Commercialization, Shopper Marketing, Trade Marketing, Consumer Insights, Nielsen/Circana Analytics, Retailer Sell-In, Annual Brand Planning, and Cross-Functional Leadership. Currently exploring Associate Marketing Manager, Assistant Brand Manager, Brand Manager, and Category/Innovation roles across Canadian CPG, food, and retail organizations.