Muriel Finotto

Marketing Consultant and Trainer @Market Inside

Lyon, FR

Market Inside is a consulting enterprise offering advices in strategic and operational marketing for VSB\'s, SME\'s or Mid-size companies. We bring our expertise in various sectors such as services and manufactured products in BtoB and BtoBtoC markets. We work in France or at an international level. We provide you with solutions in - Strategy : business plan, identification of growth drivers or new business model, sales strategy- Marketing : market study, segmentation, positioning, product portfolio, marketing plan- Communication / digital: brand platform, marketing content, creation of sales support, fairs and event communicationSome customers: BDR Thermea (HVAC De Dietrich & Chappée), Escale Création (business cooperatives), La Baronne d\'intérieur (interior architecture), Raja (BtoB distributor), Welldesign (educational game), Foxglove Partner (SEO)Toupargel (frozen products delivery), Alkina (training for start’up team), Arte Nobile (decorative concrete), Miels & Délices (e-commerce), Arvéni (battery-free controls)Training - Vocational training (adults) at Cegos- Teaching at UcLy, Inseec, Sup de Com, Ifag and Euridis business schoolVarious topics : strategic and operational marketing, market survey, digital marketing, innovation marketing, economic intelligence, intercultural management

Sciences Po Lyon

Postgraduate Degree, Local Authorities Management

GHK Kassel Germany

Languages and European laws

IUT Lyon 1

Two-year diploma, Sales and marketing

iaelyon School of Management

Master degree, International relations and Marketing