Jose Meza

Marketing Generalist @Viking Investment Partners

Tampa, FL, US

Spearhead marketing efforts in the commercial real estate (CRE) industry, specializing in tenant relations and lease-up strategies to maximize property occupancy rates- Develop and implement comprehensive marketing plans that highlight the unique features and benefits of properties, driving tenant attraction and retention- Collaborate closely with property managers, leasing agents, and stakeholders to align marketing strategies with property goals and ensure cohesive execution- Design and manage marketing funnels to showcase spaces and properties, leveraging tools such as CoStar, Placer.ai, and property management insights to build ideal tenant profiles- Conduct void analysis using Placer.ai to identify potential tenants and market opportunities, targeting decision-makers through data-driven campaigns- Create and manage targeted cold email campaigns, using platforms like GoHighLevel and ActiveCampaign to nurture leads and automate follow-ups, increasing appointment-setting efficiency- Execute Facebook advertising campaigns to reach potential tenants, driving traffic to funnel pages and converting leads into actionable opportunities- Monitor and analyze marketing performance metrics, optimizing campaigns to enhance tenant engagement and improve leasing outcomes- Conduct research on market trends and competitors to inform and adjust strategies, ensuring alignment with industry standards and client needs- Build and maintain relationships with brokers, tenants, and industry professionals to support leasing and sales efforts- Oversee the creation of property marketing collateral, including brochures, email campaigns, landing pages, and digital advertisements, ensuring consistency and effectiveness.

Hillsborough College

Associate's Degree, Finance, General

University of South Florida

Bachelor of Business Administration (B.B.A.), Business Administration, Management and Operations