Muhammad Nawaz Gabol

E-commerce & Digital Marketing Manager @Greeniche Natural Health

Toronto, ON, CA

Omni-channel marketing Strategy: Successfully managed a diverse product line of 90+ SKUs, driving sales growth and increasing profitability across Facebook, Instagram, TikTok, SnapChat, and Pinterest. Pioneered a digital transformation initiative that delivered $1 million in online sales across Amazon, Walmart, and Costco Online (US and Canada). Successfully ensured compliance with e-commerce platforms and delivered Shopify integration to direct traffic from social media platforms to e-commerce portals.Paid Social Media Campaigns (Google, Meta, YouTube, TikTok, SnapChat): With a budget of planning, executing & monitoring social media campaigns driving customer acquisition and ROAS & ROI optimization, Along with SEO/SEM strategy to enhance website/e-commerce traffic & conversion to 2%.A/B Testing & Audience Segmentation: Leading A/B testing for audience segmentation & identifying customer personas, and tailoring marketing campaigns accordingly and performing thorough research on customers and markets, along with competitor analysis and benchmarking, to enhance the journey and experience of customers/users.Email Marketing & Loyalty Campaigns: Designing & executing email marketing and customer loyalty campaigns to enhance customer subscriptions and repeat orders by 30%. Creating landing pages for each customer segment to increase the visibility of relevant products and discounts and drive more conversions.Monthly Influencer Marketing Campaigns: Executing monthly sampling campaigns with influencers to make user-generated content (UGC) and drive social media engagement & conversions across Instagram, TikTok and Facebook.Agency & Vendor Management: Working with agencies & vendors to drive social media, SEO/SEM campaigns and creation of marketing collaterals including brochures & flyers. Collaborating with category & sales teams to drive category & portfolio growth based on marketing, consumer & competitor insights.

Humber College

Sales and Marketing Connection , Specialized Sales, Marketing Operations & PMP

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

Master of Business Administration (M.B.A.), Marketing

Iqra University (Official)

Bachelor of Business Administration (BBA)