Muhammad Saad Shaukat
Social Media Marketing Specialist @Customlytics
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WORK HISTORY
Social Media Marketing Specialist @Customlytics
Berlin, DE
Summary:Accomplished Digital Media Specialist with a proven track record of successfully assisting European clients, including SEAT MO (Barcelona), Betty Bossi (Switzerland), Fillibri (Germany), Lumas, and BVG (Berlin). Proficient in managing a yearly 4 Million Euro portfolio and consistently achieving remarkable 400%-800% Return on Ad Spend (ROAS) in the competitive European market.Key Achievements:Demonstrated expertise in preparing comprehensive digital media plans and strategies, conducting thorough target audience analysis, and skillfully allocating budgets for optimal results.Proficient in monitoring and optimizing ad campaigns on prominent digital platforms, including Meta, Google, Tiktok, and Apple, to drive exceptional ROAS.Proficient in generating Campaign Analysis Reports and Digital Media Reports, providing valuable insights into campaign performance.Adept at collaborating with cross-functional teams to establish and maintain partnerships with key Ad networks and Demand-Side Platforms (DSPs), such as Moloko, LiftOff, and RevX, to enhance campaign effectiveness and reach.With a strong background in delivering outstanding results for top-tier European clients, I am well-equipped to provide exceptional digital media management and contribute to the success of future campaigns.
EDUCATION
The University of Lahore
Master of Business Administration - MBA
The University of Lahore
Bachelor of Business Administration - BBA
ABOUT MUHAMMAD SAAD SHAUKAT
Paid Media Specialist at Customlytics, a leading app marketing consultancy in Europe. I have over 3 years of experience in planning, executing, and optimizing paid advertising campaigns across various digital platforms, including Meta, Google, Tiktok, and Apple. I have a proven track record of driving revenue growth and maximizing ROI through data-driven strategies and exceptional analytical skills. Additionally, I have 2+ years of experience in managing digital teams and performance marketing departments at two different agencies. I have also launched two businesses, demonstrating my entrepreneurial spirit and ability to achieve results from the ground up. I hold an MBA in Marketing and Management from The University of Lahore, Pakistan, and I am certified in Social Media Management and Introduction to Social Media Marketing by Coursera. My passion is to help clients grow their businesses through innovative and effective digital media solutions.
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