Oliver W.
Senior Designer @Customlytics
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WORK HISTORY
Senior Designer @Customlytics
Berlin, DE
Spearheaded company-wide Creative Automation initiative, integrating Generative AI tools across design and marketing workflows to scale asset production.Engineered modular AI workflows for Meta/Google Ads using code based workflows and brand-safe prompt templates, increasing ad testing velocity by ~60%.Boosted campaign Click-Through Rate (CTR) by 27% through the implementation of automated, personalized creative assets driven by user data.Acted as the internal \"scout\" for the AI landscape, instantly testing and deploying new models (Nanobanana Pro, Flux, Veo, HeyGen, ElevenLabs) to keep the agency’s output cutting-edge.Developed internal AI Governance Playbooks and conducted training workshops for 15+ staff, establishing best practices for ethical AI use in commercial design.
EDUCATION
Lothar-von-Faber-Schule
A-Level, Specialization design
Städt. Berufsschule 6 Nürnberg
Mediengestalter - Digital & Print
ABOUT OLIVER W.
Creative Gen AI Architect with 8+ years of experience bridging the gap between visual creativity and technical engineering. I do not just use AI tools, I architect the systems that define high-scale creative output. Expert in building node-based automation pipelines (ComfyUI, n8n), fine-tuning LoRA models for absolute brand consistency, and integrating AI agents into production workflows. A developer-minded creative who thrives in high-intensity environments, creating the \"engine\" that allows growth teams to test thousands of ad variations with minimal manual friction.
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