Muhammad Imran

WORK HISTORY

EDUCATION

ABOUT MUHAMMAD IMRAN

I’m a Digital Marketing Operations professional at SAP Deutschland SE & Co.KG located in Walldorf, Germany (Head Office), driving paid media operations, campaign analytics, and marketing finance across SAP EMEA North, EMEA South, and MEE. My role involves close collaboration with agencies and publishers (e.g, OMD) to execute cross-channel campaigns, manage the paid media content lifecycle in Wrike, and deliver actionable insights through Sprinklr, Adobe Analytics, and MSIGHTS. A core area of my expertise is SAP Analytics Cloud (SAC), where I design and manage marketing budget reports, financial planning, and data-driven decision-making processes. In addition, I leverage SAP Ariba Buying and SAP Fieldglass to streamline procurement and vendor management, ensuring smooth financial and operational workflows. I am also a SharePoint expert, overseeing the governance and optimization of platforms for Integrated Marketing Team (IMT) and global marketing teams. Alongside, I specialize in automation — from advanced Excel (pivot tables, macros, VBA) to workflow streamlining in Wrike, Allocadia, and SAC — enabling efficiency and scalability across marketing operations. With an MSc. in International Economics & Public Policy (JGU Mainz) and SAP certifications, plus Microsoft & LinkedIn credentials in Generative AI & prompt engineering, I merge strong analytical and research skills with hands-on digital marketing operations. My focus: turning complex data into clarity, automating processes, and empowering teams to scale impact.