Anne Meling
Marketing Channel Analyst @SAP
Signup · Get unlimited contacts
WORK HISTORY
Marketing Channel Analyst @SAP
In my role as Marketing Channel Analyst, I am responsible for analytics and planning across a major Paid Media investment exceeding €100M. I focus on turning complex data into actionable insights that improve customer journeys, optimize campaign performance, and support executive-level decision making. I design KPI frameworks and reporting models that create visibility across marketing channels, and I lead analytics efforts for syndication and social campaigns to help refine targeting strategies and vendor performance.A key part of my work is building multi-touch attribution models that enhance our understanding of the customer funnel and campaign effectiveness. I also contribute to cross-team initiatives aimed at improving funnel conversion, delivering recommendations that drive strategic adjustments. To further strengthen the integration of media and nurture activities, I introduced a quarterly optimization cycle that has successfully increased nurture entry rates and supported overall funnel health.
EDUCATION
University of Mannheim
Bachelor of Arts - BA, Communication and Media Studies
University of Mannheim
Master of Management, Marketing
University of Miami
Semester Abroad, Advertising
ABOUT ANNE MELING
I turn complexity into clarity — and clarity into action. That\'s been the thread…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.