Muhammad Faisal

Digital Marketing Manager @Starlet Innovations Pvt Limited

Lahore, PK

Starlet Innovations (Pvt) Limited is a renowned shoe manufacturer, exporter, and retailer with nearly half a century of operations. The company has established a well-integrated global distribution network, with its headquarters in Pakistan, and continues to lead in quality and innovation.Key Responsibilities and Achievements:Lead Generation & Campaign Optimization:Devised and executed multi-channel lead generation strategies that contributed to a 20% increase in new B2B partnerships within export markets.Created and managed targeted digital ad campaigns on Google Ads, Facebook, and LinkedIn to attract high-quality leads, achieving a 4X ROAS across multiple platforms.Collaborated with the export team to identify potential clients in international markets and designed tailored marketing approaches.Website Management & SEO:Managed and optimized the company’s e-commerce website to improve user experience, resulting in a 25% increase in online sales and better conversion rates.Implemented on-page and off-page SEO strategies, driving a 40% increase in organic traffic and improving search engine rankings for high-priority keywords.Social Media Management:Built and maintained the company’s social media presence across platforms, including Facebook, Instagram, and LinkedIn, growing engagement by 50% year-over-year.Designed and executed a consistent social media content calendar, aligning with seasonal campaigns and product launches to drive sales and brand awareness.Team Leadership & Collaboration:Led a team of Marketing Trainee Officers (MTOs) by assigning tasks, creating actionable plans, and monitoring progress to ensure timely execution of marketing strategies.Organized regular training sessions and performance reviews to foster team growth and improve efficiency.Partnered with cross-functional teams, including the export team, to align marketing efforts with broader business goals.