Mufaddal Bharucha
Sr Marketing Manager @Haptiq
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WORK HISTORY
Sr Marketing Manager @Haptiq
Pune, IN
Developed and deployed multi-channel nurture programs across both B2B and B2C segments, optimizing conversion rates and engagement through personalized customer journeys.Implemented GenAI-powered lead scoring and touchpoint personalization across email and website experiences.Orchestrated ABM strategies using Demandbase and Salesforce to target high-value accounts with stakeholder-based messaging and lifecycle sequencing.Improved CRM data integrity and funnel tracking via integration with platforms like Klaviyo, ZoomInfo, and custom CDPs.Designed first-party data segmentation strategies to unlock high-ROI micro-campaigns in ecommerce and B2B sales enablement.Built cross-functional reporting frameworks to align performance metrics across marketing, sales, and leadership teams.
EDUCATION
Savitribai Phule Pune University
Bachelor's degree, Computer Software and Media Applications
SKILLS
ABOUT MUFADDAL BHARUCHA
I’m a Martech Specialist focused on creating high-performance engagement strategies for…
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