Mikolaj Nicholas Tobjasz
Founder & Production Director @Byten21
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WORK HISTORY
Founder & Production Director @Byten21
London, GB
I lead Byten21, a UGC game studio building replayable, platform-native games for brands and agencies across Roblox, Horizon Worlds, TikTok, and Snapchat.I oversee the full production pipeline - from game concept and system design to development, optimisation, and launch - ensuring every project feels native to the platform and engaging for players.Our work spans branded games, interactive worlds, and live campaign activations for clients such as the GRAMMY Awards, Scopely, Amazon, Coca-Cola, Netflix, L’Oréal, and the BBC.Alongside hands-on production, I lead multidisciplinary teams, shape gameplay-driven campaign strategies, and work closely with platform partners including Meta, TikTok, Snapchat, and Nvidia.
EDUCATION
Collegium Da Vinci
Bachelor's degree, Mediaworking
Harvard Business School Online
Course, Entrepreneurship Essentials
SKILLS
ABOUT MIKOLAJ NICHOLAS TOBJASZ
Founder of Byten21 - a game studio building branded games for global brands.We design and develop interactive games across UGC and social platforms, working directly with brands as well as alongside agencies and studios.Our projects include work for the GRAMMY Awards, Amazon, Coca-Cola, Samsung, Netflix, L’Oréal and the BBC.Official partner of Meta, TikTok and Snapchat.
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