Jason R. Richardson
Divisional Marketing Manager @Gold Star Mortgage Financial Group
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WORK HISTORY
Divisional Marketing Manager @Gold Star Mortgage Financial Group
Ann Arbor, MI, US
Divisional Marketing Manager at Gold Star Mortgage Financial Group. I help loan officers and branch teams grow by building a repeatable marketing and origination-technology system that converts attention into applications while protecting compliance and client experience.My work focuses on practical execution. I standardize digital presence across web, social, and directories, then connect that visibility to the origination workflow so leads move from interest to action with fewer handoffs and less friction.Origination technology enablement:• Loan Launch: adoption strategy for borrower applications and digital workflows, including consistent CTAs, workflow alignment, and conversion routing.• ConnectGS: enablement and training support for database and relationship workflows, with mobile-first adoption for day-to-day pipeline management.• Swift AI: rollout support and best-practice guidance to help teams use AI for speed, responsiveness, and consistency in the borrower journey, within brand and compliance standards.Vendor stack strategy:• Evaluate, onboard, and drive field adoption of key marketing and productivity vendors.• Maintain a technology stack demo environment to accelerate understanding and rollout: https://city1st.tech/Web visibility and conversion architecture:• Build a clear, single-identity brand framework for originators to increase trust and improve conversion across major platforms.• Design funnel pathways aligned to borrower intent (purchase, refinance, investor, commercial) and route leads to the right next step.Team enablement:• Create playbooks, templates, and training to help originators execute consistently.• Support recruiting and onboarding with a ready-to-deploy visibility and marketing stack.
EDUCATION
San Diego State University
Economics
SKILLS
ABOUT JASON R. RICHARDSON
NMLS #256859 | Gold Star Mortgage Financial Group NMLS #3446 | Equal Housing LenderLicensed in CA, HI, TXI lead the Richardson Lending Team as a Senior Mortgage Advisor with Gold Star Mortgage Financial Group. My focus is strategy-first lending and a modern client experience that is clear, responsive, and well-structured from first conversation to closing.I work across residential mortgages, investor financing, and commercial real estate scenarios. When a transaction does not fit traditional lending guidelines, I help clients evaluate alternative capital options and connect with appropriate capital partners, always with a focus on clarity and responsible structure.I am also a technologist and marketing operator inside the mortgage business. I support origination teams by connecting web visibility to real execution using modern tools and repeatable workflows. The goal is simple: reduce friction, increase speed, and raise the quality of the borrower and partner experience.Recruiting is a major part of my mission. I am building a team of loan officers and branch leaders who want structure, accountability, and a professional brand. If you are a producing LO who wants to grow with a consistent process and strong marketing support, message me with “TEAM” and your state(s).Specialties: Mortgage Origination, Recruiting and Sales Leadership, Referral Partner Development, Marketing Automation, Conversion Systems, Investor Financing Strategy, Commercial Real Estate Financing, Technology EnablementLet’s move forward together and create exceptional lending experiences.Specialties:Business-to-Business Development | Mortgage Origination | Strategic Goal Setting | Campaign Management | Client Relationship Management | Social Media Marketing | Digital Media Strategy | Realtor Marketing | Regional & Sales Management | Reverse Mortgages | Jumbo Loans | Non-Conforming Loans | Bridge Loans | Private Financing | Refinancing | Niche Mortgage Products | Residential & Commercial Loans | Land Loans | Mortgage Planning | Full-Service Mortgage Solutions |Gold Star Mortgage NMLS #3446
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