Kareena Sharma
Head of Marketing @Drape Story
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WORK HISTORY
Head of Marketing @Drape Story
Thane, IN
1⃣ Strategic Growth & Brand Leadership+ Spearheaded multi-channel marketing using Google Analytics, Meta Suite & Triple Whale — boosting engagement by 274%, increasing AOV by 40%, and driving 106% YoY revenue growth.+ Designed full-funnel growth frameworks aligning product, brand, and sales objectives.2⃣ Campaign & Creative Strategy+ Conceptualized and launched seasonal campaigns (Ghar Ke Naye Kapde, Monsoon Makeover) generating 15M+ impressions and 60% YoY revenue growth (FY24–25).+ Directed creative communication and brand storytelling with a design-led focus — achieving 4.6X brand visibility growth and establishing visual identity guidelines.3⃣ Lifecycle & Retention Marketing+ Built AI-driven customer lifecycle flows via CleverTap, BiteSpeed, Gallabox, Nector & Shopify Email, improving retention by 80% and reducing churn through personalized content journeys.+ Created data-driven communication strategies to increase repeat purchase frequency and loyalty.4⃣ Performance & Digital Marketing+ Managed performance campaigns with A/B tested creative optimization, driving 32% improvement in CTR.+ Led SEO, Google Ads, Meta Ads, YouTube Ads, and attribution analysis to strengthen D2C conversion funnels.5⃣ Influencer & Partnership Ecosystem+Partnered with 50+ influencers, SaaS platforms, and content creators, scaling brand discovery by 136% via UGC campaigns and performance collaborations.+ Negotiated cross-brand partnerships to drive awareness and engagement across lifestyle, décor, and design segments.6⃣ Leadership & Collaboration+ Managed a creative team of designers and agency partners for cohesive 360° brand communication.+ Bridged analytics, design, and performance teams to align on KPIs, ensuring measurable creative impact.
EDUCATION
FX School
Advanced Diploma, Film/Video and Photographic Arts
Symbiosis School for Online & Digital Learning
Executive MBA, Business Analytics
Anil Surendra Modi School Of Commerce (ASMSOC)
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
ABOUT KAREENA SHARMA
I’m a full-stack marketing strategist (now AI-Driven) with over 6 years of experience driving growth across lifestyle, F&B, and hospitality brands — blending data, design, and storytelling to build brands that are not only seen but remembered.Currently leading marketing at SPACES Drape Story, I’ve built a 360° marketing ecosystem that merges creative excellence with measurable impact — scaling engagement by 274%, revenue by 106% YoY, and transforming a design-led home furnishings brand into a digitally loved lifestyle label.I specialize in omnichannel marketing, community building, and AI-enabled campaign strategy, working at the intersection of creativity and analytics. Whether it’s architecting full-funnel journeys, crafting brand narratives, or personalizing customer experiences through data, I thrive on turning insights into stories that convert.Previously, I’ve:+ Scaled Mumbai’s first avocado-specialty F&B brand (Oh! Avocado) to ₹1.2 crore revenue within two years.+ Led growth for a gaming startup (GoodGameNation), expanding its community from 10K to 40K+ members.+ Elevated hospitality brands like Hotel Parc Estique & Studio Estique through creative campaigns and experiential marketing.With a deep understanding of how consumers feel, behave, and buy, I bring a holistic approach to brand building — where creativity drives conversions, and storytelling drives scale.If your brand is ready to move from visibility to meaningful connection, let’s talk.
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