Tim Wright Cmktr
Digital Marketing Manager @Farecla Products Limited
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WORK HISTORY
Digital Marketing Manager @Farecla Products Limited
Strategic Digital Marketing Leadership & Product OwnershipLeading the digital transformation of Farecla’s marketing function as Product Owner for the website, e-commerce, and CRM platforms. I oversee the ideation, testing, and delivery of new functionalities, driving continuous improvement through collaboration with internal users, customers, and external suppliers. Reporting regularly to the board, I provide insights on key growth metrics.Data-Driven Digital Strategy & CampaignsDeveloping and managing multi-channel digital marketing strategies, with a strong emphasis on SEO and paid campaigns. My approach focuses on driving organic traffic through data-based decisions, prioritising high-impact content and campaigns that deliver measurable results. These efforts have significantly enhanced brand visibility and customer engagement, contributing to sustained revenue growth.International Marketing & Global StrategySupporting Farécla\'s international partners, ensuring brand consistency and market-specific adaptations in over 120 countries. Thought Leadership & MentorshipPresenting case studies and sharing insights across Saint-Gobain’s Digital Marketing LiveChat events. I mentor colleagues within the global marketing network, offering guidance on successful digital strategies and establishing myself as a key leader in the marketing function.Performance Optimisation & ReportingRegularly reporting to the board on the performance of all digital marketing activities. By leveraging analytics and performance data, I continuously adjust strategies to maximise impact, driving brand awareness, traffic, and conversion across all digital touchpoints.
EDUCATION
West Herts College
Advanced GNVQ, Media Communication & Production
SKILLS
ABOUT TIM WRIGHT CMKTR
Chartered Marketer (FCIM) and digital marketing leader with 25+ years’ experience across the full stack – from content, SEO and paid media through to CRM, analytics, e-commerce, and marketplaces.I bring a rare mix of strategic leadership and hands-on expertise, having worked agency-side, in-house, and as a consultant. This means I can set direction at board level while understanding the detail of what drives performance day-to-day.Alongside digital strategy, I draw on a creative toolkit - writing, photography, and video – to ensure campaigns remain clear, consistent, and engaging across every channel.Currently, my focus is on scaling marketing performance through AI and automation – simplifying processes, improving efficiency, and extending reach - while keeping campaigns rooted in clarity, creativity, and human connection.
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