Mritunjaya Sagar
Retail and Media Analyst @Omnicom Media
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WORK HISTORY
Retail and Media Analyst @Omnicom Media
Bengaluru, IN
Built and optimized Amazon Product Pages (catalog listings), improving product discoverability by 35%, traffic by 25%, and conversion rates by 20% across key categories.Conducted A/B testing for product titles, bullet points, and visuals, leading to a 15% increase in click-through rate (CTR) and 10% boost in sales conversion.Partnered with creative and content teams to develop SEO-optimized and brand-compliant product detail pages, reducing listing defects by 30%.Planned and executed merchandising and promotional strategies (Lightning Deals, Coupons, and Brand Store updates) that drove a 40% month-over-month sales lift during campaign periods.Collaborated with category managers to analyze seasonal trends and competitor pricing, improving category share by 15% through optimized assortment and positioning.Designed and maintained data dashboards and performance reports, tracking KPIs such as impressions, CTR, CVR, and ACoS, helping identify high-ROI opportunities.Delivered data-backed insights and strategic recommendations that increased client ad revenue by 20% and improved campaign efficiency.Coordinated with catalog and retail operations teams to ensure 100% listing hygiene, minimizing suppressed ASINs and ensuring compliance with Amazon content policies.Identified opportunities for cross-selling and upselling, contributing to an additional 10–15% revenue growth across client portfolios.
EDUCATION
Holy Cross School, Ghatotand
+12, Commerce
Lovely Professional University
Master of Business Administration - MBA, Human Resources Management/Personnel Administration, Digital Marketing
Lovely Professional University
Bachelor of Computer Application, Computer and Information Sciences and Support Services, computer science
ABOUT MRITUNJAYA SAGAR
Retail Media Strategist | Amazon Ads Specialist | Driving Growth at Omnicom Media GroupI specialize in scaling global brands within the Amazon ecosystem, leveraging 4 years of hands-on experience in full-funnel Retail Media strategy. Currently at Omnicom Media Group, I manage high-impact campaigns across Amazon DSP, Sponsored Ads (SP, SB, SD), and Amazon Marketing Cloud (AMC) to drive incremental growth and market share.My approach combines data-driven insights with creative execution. I’ve successfully transitioned from SEO roots into a Senior Analyst/Retail Media role, giving me a unique 360-degree understanding of both organic and paid discoverability.Core Competencies- Marketplaces: Amazon (US, UK, IN)- Analytics: ROAS/ACOS Optimization, New-To-Brand (NTB) Metrics, Category Share of Voice- Strategy: Brand Protection, Competitive Conquesting, and Retail Readiness.Passionate about the evolving landscape of Commerce Media and helping brands navigate the transition from traditional PPC to sophisticated Retail Media networks.
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