Michael Etzel

Vice President, Account Director @Omnicom

Chicago, IL, US

Drove in organic growth revenue within a single year, demonstrating exceptional capability in business development and revenue generation.• Spearheaded the creation of a new paid media and CRM campaign, achieving over of the client\'s target goal by year-end, showcasing strategic planning and campaign management excellence.• Developed a healthcare creative campaign that not only became an Effie Award finalist but also secured gold in the Modern Healthcare Marketing Impact Awards, highlighting creative innovation and industry recognition.• Launched new pharmaceutical drug, overseeing the development of a brand campaign, website, paid media assets and CRM journey, demonstrating comprehensive project leadership and execution.• Successfully onboarded a new healthcare client to the agency\'s portfolio, increasing their budget by $2.5 million within two years, evidencing strong client relations and account growth skills.• Manage, motivate and mentor account team members to provide the best possible client service.• Provide career coaching and performance reviews to direct reports to encourage growth and minimize turnover.• Managed and monitored multimillion dollar client budgets including P&L responsibility, forecasting, estimating and invoicing.

Westminster University

Bachelor's, Business Marketing

Northwestern University

Master's, Integrated Marketing Communications