Mo Waja
Associate Director, Strategy @GALE
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WORK HISTORY
Associate Director, Strategy @GALE
Ottawa, ON, CA
Building data-driven go-to-market & campaign-level strategy designed to lift transactions, drive leads, and build brand loyalty- Business intelligence (1P, 3P data, qual/quant) fueling customer profiling, audience segmentation, and advanced personalization- Reporting, results goal-setting, optimization, and planning at the campaign and annual strategic levelBrands include- Chili’s- Maggiano’s- Chipotle- Pella Windows & Doors- Hyatt- BathFitter- EarnIn
EDUCATION
Ryerson University
Bachelor of Commerce (B.Com.), Law & Business
Nipissing University
Bachelor of Commerce (B.Com.), Business Administration and Management, General
SKILLS
ABOUT MO WAJA
I’m a seasoned strategist with over a decade telling stories founded in data, built on business intelligence, and backed by powerful creative to drive incremental revenue & build brand loyalty. A few high-profile brands I’ve delivered results for (across loyalty + acquisition): Chipotle, Chili’s, Maggiano’s, Pella Windows & Doors, Hyatt, SickKids, MSF Canada, Sunnybrook Foundation. What stands out: I found my marketing strategy in strong business intelligence (mixed 1P & 3P where possible) and have the experience to build big picture strategy… then lead through execution (it’s more than a deck)How I lead: calm under pressure, confident decision-making, coaching mentality, not afraid to ask questions, challenge assumptions, and learn from my teammates’ expertise My top relationships: data science, analytics, and creative — the first two give us what we need to make the work smart; the latter is what makes it realYou can also ask me about: riding horses, fencing, and hiking mountains
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