Mouparna Saha
Trade Marketing Manager @Castrol
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WORK HISTORY
Trade Marketing Manager @Castrol
Mumbai, IN
Driving trade marketing campaigns and retailer activations across India, enhancing brand visibility. • Managing loyalty programs, resulting in increased dealer engagement and retention. • Executed large-scale incentive trips and events for channel partners outside India, fostering strong relationships. • Deployed innovative POSM kits and digital trade schemes, driving sales growth and market penetration.
EDUCATION
Hem Sheela Model School
CBSE XII
Techno India
Bachelor of Technology (BTech)
Carmel School
ICSE X
Management Development Institute
Master of Business Administration (M.B.A.)
SKILLS
ABOUT MOUPARNA SAHA
Passionate and purpose-led marketing and business professional with over 8 years of experience in the lubricants industry and 3 years in IT. I bring a unique blend of expertise across B2B sales, digital product ownership, loyalty program design, and brand and channel management — having successfully led cross-functional initiatives across diverse markets including India, Bangladesh, Nepal, and Sri Lanka.My journey spans launching customer-facing digital platforms with over 1 million users, designing high-performing mechanic and trade loyalty programs, managing key OEM accounts and executing multi-channel marketing campaigns that have driven measurable engagement, retention, and revenue growth.I’m especially passionate about building solutions that lie at the intersection of marketing, product innovation, and customer experience. Whether it\'s a regional brand activation, a digital transformation initiative, a social media campaign or a go-to-market strategy, I thrive in roles that require both strategic thinking and on-ground execution.
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