Vadim Popov

Motion Designer @We2 Digital Agency

WE2 is a digital agency specialising in CRM marketing, gamification, and creative automation solutions, based in Tallinn, Estonia.• Designed motion assets for CRM, gamification, and branded campaigns across digital channels• Created 100+ animated assets for IQOS, aligned with global brand guidelines and visual direction• Animated UI components, web visuals, and branded banners tailored to drive engagement• Operated in a fast-paced environment with multi-format deliverables using After Effects, Blender, and Figma• Partnered with marketing teams and designers to align visuals with strategic campaign goals