Paulo Mota
Design Lead @Designit
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WORK HISTORY
Design Lead @Designit
London, GB
Leading design and delivery across enterprise transformation and brand innovation programmes, flexing between strategic direction, hands-on design, and project leadership depending on what the work demands.• Served as the primary design and delivery lead on the Apple account over 2 years, owning projects end-to-end across scoping, product strategy, UX/UI, branding, and motion. Delivered 5+ projects for different Apple teams, introducing new ways of working that changed how those teams collaborate internally.• Led design across digital transformation programmes for Aviva, overseeing a pod-based team of 10+ designers. Responsible for delivery oversight, design ops, process definition, and keeping senior stakeholders aligned with the broader transformation programme.• Directed brand identity and digital experience for LAX Airport\'s workforce platform, bringing together storytelling and product thinking to serve a large, dispersed workforce.• Shaped digital experiences for Nokia, working across strategy and design to deliver coherent, human-centred products.• Mentored and developed designers across UX/UI, motion, and product design, maintaining craft quality and consistency across a fast-moving, multi-project studio environment.• Championed craft and capability across the studio, leading initiatives to upskill designers in emerging tools and workflows, including the exploration and implementation of AI into design practices.
EDUCATION
Squared Online
Course, Marketing
ESDIP Madrid
Illustration
Faculdade Cásper Líbero
Marketing and Advertising, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT PAULO MOTA
I\'ve spent the last decade or so helping organisations figure out what good design actually looks like at scale, and then building the teams and systems to deliver it.For the past few years, that\'s meant being deeply embedded in the Apple account, owning projects end-to-end from product strategy and discovery through to UX/UI, branding, and motion. Alongside that, I\'ve led design across digital transformation programmes for Aviva, managing pod-based teams and keeping large, fast-moving programmes coherent. It\'s the kind of work that requires you to flex constantly between strategic thinking and hands-on craft, and I genuinely love that about it.Before Designit, I spent years at Publicis Sapient rethinking how millions of customers interact with everyday banking, building new products and design systems for NatWest, Lloyds, and Schroders. And earlier still, I was deep in the world of McDonald\'s UK at The Marketing Store, modernising how a beloved brand shows up digitally.The thread running through all of it? I care about the craft, but I care just as much about the conditions that let craft thrive. That means building teams where people do their best work, creating clarity between creative ambition and business reality, and making sure design has a real seat at the table.I\'m at my best when I\'m working on problems that are genuinely hard to solve, with people who give a damn about getting them right.
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