Moritz Magnoni
Brand Marketing - Key City Berlin @阿迪达斯
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WORK HISTORY
Brand Marketing - Key City Berlin @阿迪达斯
Berlin, DE
Assisting the Business Analytics team by monitoring and reporting Key City sales performance on a weekly basis, with a strong focus on the Laundromat concept store, including detailed store KPI tracking and performance benchmarking- Support of adidas brand activations and local partnerships, including Union Berlin, Alba Berlin, Laundromat, Urban Gyms and adidas Sports Base, with a focus on community engagement and experimental marketing- Maintaining a strong focus on Key City marketplace trends, youth culture, and emerging consumer insights to support strategic decision-marking and brand relevance- Support of membership activations, including the creation of pre-cap and recap presentations for internal and external stakeholders- Providing operational and logistical support for cultural marketing initiatives, including product seeding and overall workflow optimizationKey Projects- Superstar Incubation Event with Final Layer x adidas: A collaborative activation in Berlin to drive local engagement and conversation around the relaunch of the iconic adidas Superstar shoe- adidas Kids Camp 2025 at Sports Base: Supported the planning and delivery of an immersive experience at the Sports Base aimed at fostering brand affinity and inspiring the next gen
EDUCATION
Hochschule Macromedia | Macromedia University of Applied Sciences
Bachelor of Applied Science - B.A.
Istituto Marangoni
Semester Abroad, Bachelor of Applied Science - B.A.
POLIMI Graduate School of Management
International Master in Media and Communication Management
DSM Deutsche Schule Mailand / Scuola Germanica di Milano
German and Italian High School Graduation
ABOUT MORITZ MAGNONI
With a strong interest in digital media, communication and brand management I started my studies at the Macromedia University in Hamburg. My passion for the field grew as I gained my first professional experience as a Communications & Public Relations working student at Faktor3 AG.This passion was further explored during my internship as Global Communications Intern at haebmau ATELIER in Berlin, where I had the opportunity to support my teams for renowned brands such as BYREDO, MCM and SAMSØE SAMSØE.In addition to my experience in communications, I developed my creative side by publishing two photography magazines, where I had the opportunity to manage my own projects from start to finish, dealing with printers, marketing and public relations, as well as organising and planning exhibitions.
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