Moritz Gérard Henneka
Category Manager @Gorillas
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WORK HISTORY
Category Manager @Gorillas
Early member of Germany\'s Buying department, building assortment architecture (category roles, pricing structure, promotions) based on customer segments and shopping missions *Built and managing 7 categories incl. Frozen, Homecare, Personal Care, Pet, Baby, Tobacco, Ambient (Staples, Pantry, Condiments)*Key PoC for various large FMCG players; extensive negotiations for best in class JBPs *Planning and execution of key trade marketing moments (CSD, World Women\'s Day, etc.); frequently outperforming additional revenue targets - category manager with highest supplier funded trade marketing investments
EDUCATION
Maastricht University School of Business and Economics
Bachelor of Science - BS
Universidad del Desarrollo
International Business
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