Morgan Craig
Senior Director, Brand Marketing @Irwin, a FactSet company
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WORK HISTORY
Senior Director, Brand Marketing @Irwin, a FactSet company
Toronto, ON, CA
EDUCATION
The University of Western Ontario
Bachelor of Arts
Humber College
Ontario Graduate Certificate
SKILLS
ABOUT MORGAN CRAIG
I\'m a senior marketer with a love for brand building and an eye on what\'s trending. I’ve worked on both sides of the marketing fence: B2C and B2B. I’m most at home in high-growth environments. I like to move fast, make things happen, and still keep my eye on the bigger picture. Right now, I’m the Senior Director of Brand Marketing at Irwin, where I run events, sponsorships, content, social, community, and PR. Since joining Irwin, I’ve led the brand through its shift from startup to established competitor. The work has translated into measurable growth in demand, pipeline, and revenue—clear proof that in B2B, brand impacts the bottom line. I started out in agencies, managing communications for enterprise brands like Rogers, LG, Telus, and Mattel. I also led the Canadian launches of major U.S. startups—including Lyft—which earned me PR In Canada’s Agency Account Manager of the Year. I’ve consulted for Cadillac Fairview and Molson Coors, focusing on influencer marketing and events, building communities through experiences people remember. Off the clock, as a true Sagittarius, I\'m always on the move. Getting my steps in, adding another pair to my sneaker rotation or boarding a plane for a concert (or a perfect chair I absolutely don’t need).
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