Morgan West
Crm Consultant @Novocy
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WORK HISTORY
Crm Consultant @Novocy
Lead technical CRM and RevOps implementations for SME and mid-market organisations, specialising in systems architecture, integration design, and data modelling. Translate commercial and operational requirements into scalable, resilient technical ecosystems.Design and build systems engineered for resilience, scalability, and predictable data behaviour across connected platforms.
EDUCATION
Heart of Worcestershire College
Level 3, Digital Marketing
ABOUT MORGAN WEST
I\'m Morgan, a CRM Consultant at Novocy, a HubSpot Diamond Tier Solutions Partner, where I lead technical CRM and RevOps projects for SME and mid-market organisations.My work focuses on designing and building scalable, data-centric systems that connect platforms, automate workflows, and improve operational visibility.I specialise in architecting solutions where system design, integrations, and data behaviour are critical:• Systems and solution architecture• CRM and data model design• API-driven integrations and middleware patterns• Automation and workflow engineering• Cloud-native and distributed system design• Data integrity, reliability, and maintainabilityMy work centres on designing and building systems engineered for resilience, scalability, and reporting clarity. I focus on creating architectures where data, automation, and integrations behave predictably, remain maintainable under growth, and provide reliable operational insight: Recognition awarded for exceptional client retention, revenue durability, and long-term value creation across managed accounts. A direct reflection of our focus on building outcome first, CRM ecosystems.Previously, as Commercial Operations Manager at a national professional services consultancy, I led technology, systems, and growth initiatives. I implemented and owned the HubSpot CRM for a 50-person business, driving reporting, data governance, GDPR alignment, and system visibility within an ISO 9001 accredited environment. I also developed custom software to solve operational challenges, reducing administrative overhead and improving productivity. These contributions to strategic growth resulted in a Rising Star nomination at the Service Excellence Awards.I maintain a forward-looking focus, continuously exploring better ways to design systems, structure data, and engineer integrations that improve scalability, reliability, and decision-making. My work is driven by long-term thinking, ensuring technical foundations remain adaptable as organisations evolve.
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