Angela Moreira
Senior Marketing Manager @PBS SoCal
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WORK HISTORY
Senior Marketing Manager @PBS SoCal
Burbank, CA, US
Développer, mettre en œuvre et gérer la stratégie marketing et les campagnes publicitaires afin de promouvoir les programmes et le streaming des séries et films de PBS SoCal sur toutes les plateformes, afin que l\'entreprise augmente sa notoriété dans l\'espace digital.Projets les plus récents - Mise en place de \'Campaign Manager 360\' pour gérer les campagnes digitales sur les sites intenet et mobiles, en optimisant le ciblage, les KPIs et les rapports- Mise en place de \'Display & Video 360\' pour gérer et acheter des inventaires auprès des éditeurs via plusieurs échanges publicitaires.
EDUCATION
Wayne State University
Bachelor's degree, Public Relations Honors - Cum Laude
Wayne State University
Master's degree, Communication with a concentration in Media Arts
Lycee de Vienne St Romain en Gal
Brevet de technicien supérieur (BTS), Corporate Communication
Wayne State University
Graduate Certificate, Communication and New Media
SKILLS
ABOUT ANGELA MOREIRA
Strategic Marketing Leader | Driving Innovation in Media & Audience Engagement Accomplished marketing executive with 15+ years of experience leading high-impact owned and paid campaigns across digital, streaming (OTT), traditional, and social platforms. Proven track record of connecting audiences with powerful content and elevating brand visibility in competitive media landscapes. Currently leading strategic media and marketing efforts at PBS SoCal, where I develop integrated campaigns that exceed performance benchmarks and deepen community engagement. My expertise includes OTT strategy, app acquisition and retention tactics, brand storytelling, large-scale event promotion, and cross-platform audience growth. Recognized for my collaborative leadership and forward-thinking approach, I thrive at the intersection of creativity and strategy—delivering measurable results and building lasting audience relationships. I’m passionate about shaping the future of media through data-informed, purpose-driven marketing.
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