Mòrag Lee
Ppc Executive @Macs Adventure
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WORK HISTORY
Ppc Executive @Macs Adventure
Glasgow, GB
Working across Google, Microsoft and Meta- Writing ad copy- Working with the brand team to develop ad creative- Search Query Reports- Identifying search trends and keyword opportunities- Auction Insights & Competitor Reports- Management and ongoing optimisation of search ad assets- Set up and management of Meta Campaigns- Management of the digital portion of tourist board campaigns- A/B testing of Meta Ads- Monthly reports for PPC, Display and Social
EDUCATION
Abertay University
Bachelor of Arts
Institute of Data and Marketing (IDM)
Professional Diploma
ABOUT MÒRAG LEE
I’m a Glasgow-based performance marketer specialising in digital paid ads. Originally a generalist, I\'ve worked across almost all marketing specialisms before finding my home in the world of ppc - but my roots as a generalist allow me to work collaboratively within a wider marketing team. Right now, I\'m helping manage the digital ads across the globe at Macs Adventure, as we work towards becoming the world\'s leading specialist in self-guided adventure travel. Outside of my day job, I like to create content online. Old enough to have started out as a blogger, I can now be mostly found on TikTok and Substack. When you do find me away from my laptop, I\'m most likely to be found at my highland dance class, in the gym, maintaining my Duolingo streak, or curled up with a book.
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