Montserrat Salvador
Product Marketing Manager Process Mining @Sap Signavio
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WORK HISTORY
Product Marketing Manager Process Mining @Sap Signavio
Düsseldorf, DE
I leverage market research and customer insights to define effective go-to-market strategies and product positioning. I collaborate with cross-functional teams to create impactful messaging, develop sales enablement tools, and drive successful product launches. My focus is on showcasing the value of our innovative Process Mining solutions and positioning SAP Signavio as a thought leader in the industry. Passionate about process optimization and data-driven decision-making, I aim to connect organizations with the insights they need to thrive.
EDUCATION
ESIC Business & Marketing School
Master degree in Marketing Research and Marketing, International Marketing
Universidad de Huelva
Master's degree in Law, Business Law
OfG / Online-Schule für Gestaltung
Grafikdesign
ABOUT MONTSERRAT SALVADOR
As a seasoned Director of Product Marketing with over 18 years of experience in marketing B2B, I specialize in developing innovative Go-to-Market strategies for technologies such as Process Mining, BPA, RPA, and Artificial Intelligence. My passion is transforming complex insights into easy-to-understand information that drives sales and customer engagement. My time in various marketing roles has given me a global perspective and the agility to adapt strategies across diverse markets such as Europe, LATAM, and APAC. I leverage market research and analysis to capture customer needs and align product features effectively, fostering robust demand-generation campaigns that continue to enhance our market presence.
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