Monisha Dikshit
Product Marketing Manager @SuperProcure
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WORK HISTORY
Product Marketing Manager @SuperProcure
Promising New Member Award, 2023.1. Led product positioning and go-to-market strategy for end-to-end TMS platform, aligning with buyer needs and competitive context.2. Created sales enablement collaterals - pitch decks, one-pagers, competitive battlecards, objection-handling guides and improved sales cycle efficiency by ~20% through sharper messaging and structured sales support.3. Led website messaging revamp to improve positioning clarity, product page narratives, and CTAs, aligning website communication with GTM and sales motions.4. Defined pricing and packaging narratives across product tiers to support upsell and expansion motions.5. Owned product update communication via structured product update mailers, translating feature launches and enhancements into clear customer value to drive awareness and adoption.6. Created account-specific sales collateral for strategic and enterprise accounts, tailoring value stories, proof points, and use cases to support upsell, expansion, and renewal conversations.
EDUCATION
BJB Junior College, Bhubaneswar
Plus Two, Science
The University of Tokyo
Global Business Policy and Strategy
Odisha University of Technology and Research
Bachelor of Technology (BTech), Mechanical Engineering
Kendriya Vidyalaya
Matriculation
DoMS, IIT Madras
Master of Business Administration - MBA
ABOUT MONISHA DIKSHIT
Gold Medalist, IIT-M I University of Tokyo I Logistics & Supply Chain | Procurement | Product Marketing
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