Monique Afnan
Marketing Operations Manager @ORBCOMM
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WORK HISTORY
Marketing Operations Manager @ORBCOMM
Ottawa, ON, CA
Manage and deploy lead nurture programs & single send emails across multiple segmentation lists while ensuring ongoing compliance with CAN-SPAM, CASL and GDRP regulations. • Assist in the development, management, and execution of website landing pages in Pardot • Create and manage marketing automation workflows, tailor campaigns for targeted B2B audiences, including A/B testing programs • Build, own and manage the infrastructure, mapping, and segmentation of data in Pardot • Own and optimize the lead management processes including automation and integration tools and leverage Salesforce and dashboard reporting to monitor lead activity, ensuring that leads are actioned • Develop and manage monthly reporting and dashboards in Tableau and present results to key stakeholders including marketing metrics, lead distribution, opportunity stages, pipeline contribution and ROI • Monitor Drift chatbot and optimize playbooks
EDUCATION
Algonquin College of Applied Arts and Technology
Diploma
ABOUT MONIQUE AFNAN
Marketing Operations Manager with 8 years of experience in B2B marketing. Effective project manager and creative problem-solver, always willing to learn new ways to manage and automate marketing processes. Highly skilled in Pardot & Salesforce.
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