Monica Ukah
Director of Ecommerce, CRO @Michael Todd Beauty
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WORK HISTORY
Director of Ecommerce, CRO @Michael Todd Beauty
FL, US
EDUCATION
Harvard University
Bachelor of Arts (B.A.)
ABOUT MONICA UKAH
I\'m a scrappy E-commerce & Marketing leader with 8 years of experience scaling high-growth DTC startups (HelloFresh, Fabletics, FabFitFun, The Farmer\'s Dog) into household names. I build teams, systems, and strategies that deliver measurable profitability.P&L Ownership: Worked with 8-figure paid social annual budgets, averaging $3 million in spend per month (including international businesses/clients).Full-Funnel Experience: Leveraged quizzes, landing pages, video ads, static ads, PDPs, checkout pages, and customer testimonials to create a cohesive and high-converting customer journey.Cross-Functional Wins: Led collaboration between E-commerce, Creative, Product, Growth Marketing, and Retention teams to drive lifts in key performance metrics (AOV, CVR, LTV, CPA).Data & Attribution: Translated third-party data (GA4, Triple Whale, Northbeam) and platform data (Shopify, Meta, TikTok, Snapchat) into actionable A/B testing roadmaps. Applied insights to the optimization of merchandising bundles, site navigation, pricing, and overall UX strategy.
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