Monica Singh
Creative Director @Apparels And Fashion
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WORK HISTORY
Creative Director @Apparels And Fashion
New York, NY, US
Manage Inhouse brands & Licensed brands throughout year for Apparels Division o Elevated point of view for brands textiles assortment.o Overseas design & development from initial concept to final product approval.o Ensure design team successfully to transform concept to actual product.o Identify the seasonal trends & key elements to design team & direction to merchandise team.o Ensure that all final design details & pre-production samples execution are in correct order to avoid escalated issues.o Drive innovation in these categories with regards to color, patterns, prints & construction.o Regularly shop competitors to keep abreast of trends.o Identify emerging themes and new inspirations with designers & VP of sales.o Achieve operational excellence in product development.o Partner with merchants to ensure needs/briefs are clear, meaningful, & support seasonal big ideas.o Manage product development to the brand calendar & achieve key milestone dates.o Maintain product calendar to overseas the early stages of our design brief & product development process.
EDUCATION
Parsons School of Design - The New School
Associate’s Degree, Fashion Marketing
National Institute of Fashion Technology
B.F.DES, fashion & apparel design
Domus Academy
Fashion/Apparel Design
SKILLS
ABOUT MONICA SINGH
Creative Design & Merchandise Director Manage approx. 20 - 25 Licensed & Inhouse brands for Apparels Division – RL, Gap, DKNY, Jessica Simpsons, Bloomingdales, Macys, Nordstrom & Target to name a few. 15+ years of an experience in Merchandise & Product Management of first-line brand clothing, home textiles. Ensure design team successfully to transform concept to actual product. Management and supervision of the design process for entire dept. Collaborates with Design and PD in fine details to achieve the goal. Conduct run-through amongst design & sales department to get right feedback on design line prior to final production. Identify the pre-season merchandise plans by analyzing current trend & historical performance to design team. Direction to design & merchandise team to ensure the finalized concept and ideas will be accommodating correctly. Have rich innovation ability, as well as forward-thinking, and have the ability to develop brand styles. Manage life cycle of products with effective markdown & promotional cadence to drive sales & achieve inventory turns. Possess excellent design & development capabilities, master clothing design, product development process & product life-cycle process. Great knowledge about fabrics with materials, washes, printing techniques & trims along with markets and fashion trends. Identify emerging themes and new inspirations with CEO & VP of sales. Strong verbal & written communication skills with the ability to influence cross functional partners. Ability to work in a team environment and communicate with multiple levels within the organization. Proactive follow up of samples with production team and overseas factories to ensure the time and action calendar is followed. Exhibits high standards & accountability; take pride in knowledge. Curious, highly organized & proactive with a strong attention to the details and accuracy. Develop a good working relationship with design and production department.
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