Min Mao

Senior Digital Marketing Manager @HSBC

London, GB

Key Contribution:• Built and scaled the first digital marketing team in the Global Private Banking division, expanding channels to SEO, PPC, programmatic display, and more.• Optimised website strategy, driving a 76% year-on-year increase in leads and integrating Google Looker dashboards to improve measurement, efficiency, and ROI.• Enhanced project visibility and stakeholder alignment by establishing marketing newsletters, global town halls, and a website steering committee to streamline communication and escalate urgent issues.Responsibilities • Led end-to-end digital marketing for Private Banking, translating high-level strategy into actionable campaigns with clear ownership and timelines.• Built and optimised cross-team processes(brand, content, web production and front office) for campaign briefs, approvals, content deployment, and reporting, ensuring smooth collaboration across internal teams and agency partners.• Managed multiple agency relationships (5+) on Monday.com,Jira and confluence, ensuring timely delivery of campaigns, alignment on objectives, and high-quality output.• Oversaw digital channel performance (paid social, PPC, SEO), implementing performance dashboards, KPI tracking, and continuous optimisation to maximise ROI.• Governed marketing calendars and roadmaps, providing visibility of campaigns and launches across markets, and aligning stakeholders on priorities and timelines.• Managed budgets, implementing ROI tracking and ensuring marketing spend was optimised against business outcomes.• Ensured compliance and risk management approvals, maintaining alignment with regulatory and legal frameworks in cross-border marketing initiatives.

Beijing Foreign Studies University

Bachelor’s Degree, International Business

Imperial College London

Master’s Degree, Marketing