Monica L. B.
Deputy Chief, Customer Experience @Los Angeles Metro
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WORK HISTORY
Deputy Chief, Customer Experience @Los Angeles Metro
Los Angeles, CA, US
Provide strategic leadership for Metro’s marketing, communications, events, revenue generation, sponsorships & partnerships, social media, and fare programs teams, ensuring a unified, customer-focused brand experience.Co-lead Metro’s integrated ticketing pilot program with leading entertainment and sports entities, creating seamless connections between transit and major events to drive convenience and adoption.Spearhead initiatives that have increased ridership, particularly leisure travel, through innovative partnerships with cultural institutions, sports teams, and entertainment venues.Expand Metro’s visibility and engagement by overseeing award-winning multilingual campaigns and customer-focused outreach strategies designed to serve one of the nation’s most diverse ridership bases.Advance revenue generation through strategic sponsorships and partnerships, positioning Metro as both a civic and cultural connector across Los Angeles County.Co-lead special project teams for the 2026 NBA All Star Game, 2026 World Cup and 2027 NFL Super Bowl events.
EDUCATION
California State University, Fullerton
Bachelor of Arts - BA, Communications
SKILLS
ABOUT MONICA L. B.
I am a passionate and curious marketing communications professional with expertise in developing and implementing data-driven, award-winning marketing communications campaigns. Over the past 20+ years, I\'ve had the pleasure of working with some great companies and people in multiple industries including entertainment, food & beverage, licensing, retail, hospitality, automotive, transportation, and technology.
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