Monica Froese
Founder & CEO @Froese Media Llc
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WORK HISTORY
Founder & CEO @Froese Media Llc
Buffalo/Niagara, NY, US
Froese Media LLC is the parent company of four digital-first brands I founded and scaled: Redefining Mom® – A personal finance, productivity, and lifestyle brand for mothers Empowered Business™ – Training programs and tools for digital product entrepreneurs Empowered Shop® – A high-converting e-commerce shop with 135+ digital products Pin Practical™ – Pinterest marketing and ad strategy courses (2017–2021)Since 2013, I’ve: Created and launched 300+ digital products Generated over $7M in sales, serving customers Built a top-ranked marketing podcast downloads) Led multiple six-figure product launches Architected scalable marketing funnels and evergreen campaigns Developed AI-powered content systems to streamline product development and marketing Built and optimized e-commerce ecosystems using Shopify, ThriveCart, and Kit Ran high-ROI paid ads on Meta and Pinterest, managing five-figure monthly ad budgets Built, led, and scaled a fully remote teamNotable programs include: Empowered Business Lab® AI – A strategic AI-driven system for creating and selling digital products The Digital Shop Experience® – A complete training on building profitable Shopify digital product e-commerce shops Empowered Business Society® – A digital product membership for entrepreneurs Pin Practical Promotions™ – Pinterest ad training series with thousands of customersMy background also includes 11 years in corporate tech marketing at a Fortune 100 company. In 2015, I was invited to the White House to speak on working motherhood and the future of workplace policies. This experience fueled my mission to empower women through financial independence.
EDUCATION
University at Buffalo
Social Science Interdisciplinary
Canisius College
MBA
SKILLS
ABOUT MONICA FROESE
I build digital ecosystems that scale, and I do it with equal parts strategy, creativity, and systems thinking (plus a little help from AI).Over the past decade, I’ve turned a personal blog into a multi-brand digital media company that’s generated $7M+ in revenue, launched 300+ products, and served students. Through Froese Media LLC, I’ve created and scaled four brands: Redefining Mom®, Pin Practical™, Empowered Business™, and Empowered Shop®. I\'ve also built a top-ranked podcast and led launches that have crossed six figures more than once.My sweet spot? Helping digital-first brands go from “I have a great idea” to “I have a high-converting digital asset.”I combine AI tools, email marketing, paid ads, and go-to-market strategy to make it happen, without burning out the team or overcomplicating the tech.I’ve worn every hat:🧠 Big-picture strategist Funnel builder Copywriter Ads manager🤖 AI prompt nerd…and I thrive where all of those intersect.Tech stack favorites: ChatGPT, Kit, ThriveCart, Shopify, Meta Ads Manager, Pinterest Ads Manager, Google Analytics, HotJar, Zapier, Skool, Thinkific, WordPress, and more.I’m still running my brands, and I love collaborating with other growth-minded companies on scalable marketing, AI-powered product strategy, and building systems that convert. Whether it’s through advising, consulting, or behind-the-scenes execution, I’m always game for smart, meaningful work.
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