Monica Jingjing Zhang
Digital Marketing & Sales Coordinator @Sheer Room
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WORK HISTORY
Digital Marketing & Sales Coordinator @Sheer Room
Vancouver, BC, CA
Built strong client relationships by managing consignment communications and delivering personalized product recommendations.Oversaw inventory management through Shopify, including product uploads, stock tracking, and order coordination.Managed content creation and publishing across Instagram, WeChat, and Rednote, ensuring brand consistency while driving audience engagement.Developed and executed digital content strategies to enhance brand visibility and drive both online and in-store traffic.Performed luxury goods authentication using Entrupy, providing verified certificates for consignment items.Achieved $578 in independent sales through digital marketing in the first month, and $20•••85 in the second month, contributing 90% of total store sales, and increased 67% in total sales compared to previous months.
EDUCATION
The University of British Columbia
Bachelor of Arts - BA, Psychology
UBC Sauder School of Business
Master of Management Duel Degree (MMDD), Business Administration and Management, General
Langara College
Bachelor of Arts - BA, Economics
ABOUT MONICA JINGJING ZHANG
I am a recent UBC Sauder Master of Management graduate with a Bachelor’s degree in Psychology, bringing a strong foundation in marketing research, project management, and data-driven decision-making. My academic and professional experience spans marketing strategy, operations, supply chain, finance, and analytics, with hands-on proficiency in tools such as Qualtrics, SPSS, and Python for data visualization.Through prior marketing consultant roles and psychology research training, I developed extensive experience in customer and market research. I designed and administered surveys using Qualtrics, conducted quantitative analysis with SPSS, and gathered qualitative insights through stakeholder and customer interviews to identify user needs and business problems. These insights were translated into secondary market research and actionable marketing strategies to support business decision-making. Additionally, as a member of a marketing committee, I contributed to marketing execution by creating promotional posters and editing videos, directly increasing event participation and engagement.In project environments, I have collaborated with cross-functional team to translate customer needs into product features and user flows, align scope with designer and developers, develop timelines, track milestones, and ensure on-time delivery within budget. My psychology background strengthens my abilities in interpersonal communication, motivation, and conflict resolution, enabling me to work effectively with diverse stakeholders. I am highly organized, detail-oriented, and passionate about applying structured project management and marketing expertise to drive measurable business impact.
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