Monica Ruiz
Planning Director @Havas Media Miami
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WORK HISTORY
Planning Director @Havas Media Miami
Miami-Fort Lauderdale, FL, US
Delivers excellence media planning, pullingcritical thinking in from strategic work into theplans. Owns the campaign plan and approach.Uses tech and tools to provide clear rationales.Ensures the team are working consistentlythrough the process.Key client contact for “the work”.Accountable for the briefing process toinvestment and oversees management of thecampaign.Delivers smart reach strategies and inspiring tactics across all channels.Supports intelligence delivery i.e basic audience work.Expertly manages the planning tools, campaigndocuments like flowcharts and distills campaign data.Ensures investment responses are in linewith brief.Supports intelligence team in audienceprofiling and competitive reporting.Line manages and delegates to theCoaches and line Specialist & manages PlanningTechnician.
EDUCATION
Colegio Londres
H
Universidad Pontificia Bolivariana
Bachelor's degree, Psychology
SKILLS
ABOUT MONICA RUIZ
Media Supervisor
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