Monica Isabella M.
Lead Ux Researcher @Merkle
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WORK HISTORY
Lead Ux Researcher @Merkle
I have planned and executed product and strategic development research across various sectors, including smart devices, brand experiences, search functions, power utilities, and AI, for clients such as Android, YouTube, and Flutter. Key achievements include-Delivered 29.2% of departmental profit through solo projects-Achieved the highest client return rate and satisfaction-Led complex projects in IoT, wearable AI, AI safety, generative AI, app development, straup and branding, providing essential product design insights-Conducted studies in countries like Korea, Japan, Brazil, the UK, China, Portugal, Greece, Africa, the Pacific Islands, and India.Notable Projects-Google: AI Safety and Compliance: Handpicked by Google’s VP of Engineering to develop AI Safety and Compliance solutions for sectors like Healthcare and Finance, ensuring compliance with stringent regulations-Rebranding of the Church of Latter-Day Saints: Led a global research project targeting young adults, with participants from regions like Africa, Mexico, SE Asia, and the U.S. Provided strategic recommendations on brand positioning, nomenclature, and omnichannel strategies-Google Search: Human Voices Project_ Explored diverse user needs for authentic human voices in Google Search, enhancing alignment with user queries for the 2023 strategy-Liberty Utilities: Refined a Voice of the Customer (VOC) program, expanding its reach and creating goal-based customer journey maps to enhance engagement and service-Fitbit: Conducted multi-national study in US, UK, and India, providing critical insights for Fitbit’s product strategy by identifying critical user needs and product gaps -Jenius Bank (2.5 Billion Fintech Startup): Led a study to align Jenius Bank\'s messaging with younger generations, improving brand positioning and perception by highlighting key elements like APY messaging-Android: Flutter: Spearheaded a study to guide the development of Flutter\'s casual games toolkit.
EDUCATION
Harvard University
Master's Degree
University of Miami
Bachelor's degree
Harvard Business School
Business Certificate
Parsons School of Design
Associate of Arts and Sciences (A.A.S.)
ABOUT MONICA ISABELLA M.
I am a Product Designer and Lead UX Researcher with nine years of experience and a passion for delivering impactful solutions that accelerate product development, enhancement, and business growth across diverse industries. I am passionate about futurism and interdisciplinary fields and intersections of complexity science, art, ethics, humane AI, micro-history, sociology, meta-cognition. I love challenges and bring a unique way of investigating problems and developing solutions. People call it thinking outside the box, but my approach is a little bit higher than that. It encompasses the user experience and is based on deep research, AI and intuition - which enables me to develop solutions and predict trends with utmost precision. Throughout my career, I have had the privilege of serving in various roles that have sharpened my skills and broadened my perspective. As a Lead UX Researcher at Merkle in NYC, I lead groundbreaking research initiatives that provide valuable insights into user behavior and preferences, ultimately shaping the direction of product development strategies. Prior to that, I honed my expertise as a Market/UX Research Associate Consultant at Cognitive Consulting, where I collaborated with cross-functional teams to deliver actionable insights and drive business impact. My tenure as a Strategic Research Manager at Amedica Medical Research Institute further solidified my ability to lead teams and drive projects from concept to implementation. There I leveraged user-centred design principles to develop innovative solutions that addressed complex challenges in the healthcare industry. I take pride in my ability to navigate the intersection of design and research, seamlessly blending creativity with analytical rigor to deliver results that exceed expectations. Whether it\'s crafting intuitive user interfaces or conducting in-depth research studies, I am dedicated to delivering excellence across all aspects of product development and customer engagement. Sample Skills: Usability, Engineering, Design (Interaction, Service,Visual, Interface, User-Centered),Equity/DEI and Accessibility,Content & Experience Strategy, Human-Computer Interaction,Ethnography/Field Studies & Cultural Sensitivity, Prototyping, Interaction Modeling, Cognitive Psychology, Emotional & Data-Driven Design, Design Thinking, AI Design, Lean UX, Front-End Development, Security, Diary Studies, Competitive & Comparative Analysis, Evaluative Lab Studies,Triangulation, Gaming, CUJs, AR/ML, Problem Space Research, Foundational/Generative Research, A/B Testing, Statistics.
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